LEAN. GREEN. DIGITAL
With the BMW iFACTORY, the BMW Group is presenting a revolutionary strategy for future automobile production. The BMW iFACTORY is being implemented in all BMW Group plants worldwide.
The future will be LEAN. GREEN. DIGITAL.
LEAN: A new, efficient, precise and highly flexible production. GREEN: Latest technologies – resource-saving and circular. DIGITAL: A new dimension of data transparency. Holistic approach in focus. With the BMW iFACTORY, the BMW Group is taking the next bold step to respond to global climate change with a holistic, environmentally friendly and future-oriented approach - and to further advance the success of electric vehicles.
Our solutions:
(Digital+) Corporate Design
As part of the BMW Group CI, we developed the BMW iFACTORY CD. From the image brand to the color scheme to an individual, universally applicable and modular illustration style. Summarized in a separate style guide.
Illustration & Animation
To display all connections, we developed interactive Explore views of the production system.
Communication & Presentation
For internal communication and presentation of all sub-areas, we designed our own information hub website. With digital presentation templates, presentations, explanatory spots, trade fair and event accessories, we created a complete package for internal and external communication.
